Customized apparels are the most sought off item according to the promotional products industry. It is also effective on campaigns during elections because people could easily see the imprint on the shirts to convey the message to the public. Even non-profit organizations use custom t-shirts to propagate its cause. In the business industry, most companies use apparels as uniforms with the name of the company imprinted on it whether the logo is silkscreen or embroidery. In that way, it is easy to recognize the company because of the name or logo.
Custom t-shirts can be seen easily by which people become aware of the message imparted by those who wear it. It is a great tool to advertise because each time you wear the shirt, is the more you advertise the business. It won’t become obsolete unlike when you advertise in the newspaper and magazine where it can be put at the shelf after its use. The bigger the size of the imprint on the shirt is the more it can be recognized by people.
As promotional product giveaways, t-shirts create an impact and of course, people like to get shirts for free. Giving away custom shirts for free has to work with a plan and is not just something to be handed out to anyone. It must reach your right target market. They are to be given away to help generate leads for your business.
For example, if I am wearing a shirt with an imprint saying, “Saybasic.com Promotional Products, A Great Service Experience.”, the first thing that people would remember is the message, especially if they are looking for some promotional items and corporate gifts. Looking at this message, as a client, I would get the number and call the customer service team to inquire about the products and service.
Promotional items like custom t-shirts are user friendly and enhance the corporate image of the company offering the products and services. It should be appealing because of the message, logo or design that can be easily recognized by the prospective buyers. It should be creative, unique and useful.
Most companies use shirts as giveaways for their employees and clients and usually they have a lot of stocks in the room. Some of the companies use them as uniforms, for example in the food chain or restaurant or someone who has a kiosk along the street.
Remember, promotional products work when use correctly with a right plan and purpose and not just something to be given away to anyone, if your intention is to generate sales for your company. The message should be clear and well read and easily to be remembered by the prospective buyers. But it is a waste of time and money if you are giving away t-shirts at the wrong target audience. Some people may like only the shirt but in the end they forget about the company that you are promoting.
But giving these shirts in the right audience will definitely help boost a traffic for your company and once they are aware of your company’s products and service, definitely you will receive a call from them and would even mention where they heard about your company.
Author John Gregor is an expert on corporate giveaways and at promotional items.