Does Bing Have Content Advertising Network Like Google’s Adsense?
by Fernando Hal (alfanhendro.com)
Unknown by many publishers, the answer is “Yes”. But before that, if you have not been following the news lately, Bing is the new search engine from Microsoft, marketed as the “decision engine”, aimed to help Internet users make decisions. Continuing the momentum from a good start, Bing has slowly increased their search market share, amounting to almost 10% of US search market as of July. With the recent deal with Yahoo, the combined search market share for Bing works out to slightly above 20%.
Propelled by Bing’s success, many website owners and publishers have been asking whether there is content advertising network for publishers, akin to Google Adsense, to monetize webpages with ads from Bing advertisers.
Microsoft ads serving is not new, but previously reserved only for larger publishers, like Facebook . Microsoft also serve ads to popular websites in their network, like CNBC.com, XBox.com and MSN.com. In the past, Microsoft also sell ads for Digg .
Although not as popular as Google’s Adsense or Yahoo’s YPN (Yahoo Publisher Network), small publishers can actually join the Microsoft advertising network, called Microsoft PubCenter. Please note that, as of now, Microsoft PubCenter (or the Bing’s Adsense) is only open to publishers based in US. It is unknown yet when the PubCenter will be opened for international publishers.
What the future holds for the Bing Adsense?
As Microsoft is showing even more seriousness to fight with Google for advertising revenue, we expect that Microsoft will be spending significant resources to quickly develop and enhance the Microsoft PubCenter (probably renaming it as Bing PubCenter in the process) and open up to more webmasters, including international publishers.
How is the Yahoo-Microsoft deal going to affect Microsoft PubCenter?
With the Yahoo – Microsoft deal, another big possibility is that Microsoft is going to dump all their advertising resources and hand over the advertising sales to Yahoo. That’s means the Microsoft PubCenter will become part of the Yahoo Publisher Network. And then, hopefully, with pressure from Microsoft, Yahoo will open up YPN for international publishers sooner.
What do you think more likely to happen? Tell us at the comment below !