Google loves online web publishers. And here is why:
Google earns billions of dollars a year from the Internet, and commands a majority market share of online advertising budgets. As such, their focus is not only in maintaining/increasing market share but also to enlarge the market itself. And that can only be done by increasing Internet usage and increasing quality publishers.
Here are 10 tools that I used most from Google, many of them are superior even to paid tools offering similar functions.
- Google Analytics
Google Analytics is easily the tool most dear to me for building my Internet business. Many other tools I have tried, free or paid can’t provide nearly as much information and such ease of use as Google Analytics. You can get stats on what keywords people searched for which resulted in them reaching your website, where your traffic came from – organic, direct, referred etc, and more.
- Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. Learn about your website popular search term, crawling error and incoming links. Also, you can submit your website’s sitemap for easier and faster Google indexing of your pages.
- Gmail (or Googlemail)
If you don’t already have a Gmail account, get one. The last thing you want is to get bombarded with a ton of emails in your personal email account. Gmail has a very good filtering functions as well as spam detection mechanism so you can concentrate on emails that need your attention.
- Google Map
As the Internet visitors’ focus now is getting more and more local, using Google Map can ascertain that you place your business right in the front door of your potential markets. The most obvious use of Google Map is to show location of your brick-and-mortar office/store and how to reach there.
- Google Translator
Found supposedly good resources written in some foreign language? Let Google translator make it readable for you. You can also include Google translator widget in your website to help your visitors translate it to their language.
With huge traffic on daily basis, Youtube is an ideal channel to effectively market your products. The best way to make use of Youtube for promoting your business is to upload useful or interesting videos regularly and show-off your product or service as inclusion in the video. Show how your product or service perfectly complement your video tutorial. You can also embed Youtube videos on your website to make it more interesting to visitors.
Feedburner provides statistics for your RSS/Atom feeds, and can lighten your server resources if your feed has heavy traffic. Feedburner will download your feed once every half an hour and your visitors will download the feed from feedburner server.
- Google Adwords
This is the only one in this list where you need to pay for it. Do your math, and many times you may find out that paying a small amount for targeted traffic can bring big difference to your take-home pay. Even if you don’t intend to put up paid advertisement, you can use the keyword tool for your SEO effort.
- Google Chrome
I use Google Chrome sparingly with my beloved Firefox. Chrome is faster and handy when I need to open 2 different profiles on one website at the same time. Frankly, if not because of the many fabulous add-ons in Firefox, I would probably use Chrome as my main browser.
- Google Search
Google Search is “The Search Engine” for majority of Internet users. Google Search is where I do my research, collect information about my competitors, and where I get my visitors.